The Best SEO Tip I Ever Learned

The Best SEO Tips I Ever Learned

Search Engine Optimisation

Search Engine Optimisation (SEO) is an ever-evolving discipline that requires marketers to keep up with the latest trends and techniques. As an SEO specialist, I’ve learned countless tips and tricks over the years, but there’s one that stands out as the best: always put the user first. It’s one of the best SEO tips for beginners and one of the best SEO tips for businesses as well.

Starting Out In SEO

When I first started in SEO, I was obsessed with ranking at the top of search engine results pages (SERPs). I spent countless hours researching keywords, building backlinks, and optimising on-page elements. And while these tactics certainly helped me climb the ranks, I quickly realised that they weren’t enough! SEO tips and tricks counted for little.

I began to notice that some of my pages were ranking well, but they weren’t generating the kind of traffic and conversions I was hoping for. That’s when I started to shift my focus to the user experience.

Content Is Critical

I realised that search engines are designed to serve the user, and if my content wasn’t meeting their needs, then it didn’t matter how well-optimised it was. So, I started to think about what my target audience was looking for when they typed in a particular search query, and how I could deliver that in the most effective way possible.

Here are some of the best SEO tips I learned while putting the user first:

The Best SEO Tip I Ever Learned

Write for humans, not search engines.

It’s important to optimise your content for search engines, but not at the expense of the user experience. Avoid keyword stuffing and other tactics that can make your content feel spammy or robotic. Instead, focus on creating high-quality, informative content that answers the user’s query and provides value.

Conduct keyword research with user intent in mind. 

Keyword research is an essential part of any SEO strategy, but it’s important to go beyond just finding high-volume keywords. Think about the user’s intent behind the search and what kind of information they’re looking for. Use long-tail keywords and semantic search to create content that matches the user’s intent.

Webprecision Mobile Experience

Optimise for mobile devices. 

Mobile optimisation is no longer an option, it’s a necessity. With more and more users accessing the web on their mobile devices, it’s crucial to ensure that your site is mobile-friendly. This includes responsive design, fast loading times, and easy navigation. Using the Google Search Console also helps with warnings that get sent straight to your inbox.

Focus on user engagement metrics. 

Search engines use a variety of engagement metrics to determine the quality and relevance of your content, including bounce rate, time on site, and click-through rate. By focusing on these metrics and improving the user experience, you can improve your rankings and attract more organic traffic.

What is link building?

Use internal linking to guide users through your site. 

Internal linking is a powerful tool for guiding users through your site and improving the overall user experience. By linking to relevant content within your own site, you can keep users engaged and encourage them to explore more of your content.

Putting the user first in your SEO strategy is not only good for the user, but it’s also good for your business’s success. Creating high-quality, informative content that meets the user’s needs can improve your rankings, attract more organic traffic, and ultimately drive more conversions.

So, simple SEO tips for better rankings are helpful but the best SEO tip I ever learned is to always put the user first. These are great SEO tips for new websites.

Other general tips that are very useful include:

Optimise For Voice Search

With the rise of virtual assistants and voice-enabled devices, voice search has become increasingly popular. To optimise voice search, focus on natural language and long-tail keywords that reflect how people speak in conversation.

Improve Page Loading Speed

Site speed is a crucial factor in both user experience and search engine rankings. Optimise your website by compressing images, minifying code, leveraging browser caching, and using a content delivery network (CDN) to deliver your content faster. A good app for this is Squoosh.

Enhance Your Website’s Security

Website security is not only important for protecting user data but also for search engine rankings. Implement HTTPS encryption by obtaining an SSL certificate, which not only adds a layer of security but also boosts your site’s credibility and visibility in search results.

Optimize For Featured Snippets

Featured snippets are the selected search results that appear at the top of organic search results, providing users with quick and concise answers. Structure your content to provide clear and concise answers to commonly asked questions related to your industry or niche.

Leverage Social Media For SEO

While social media signals may not directly impact search rankings, having a strong social media presence can indirectly benefit your SEO efforts. By sharing and promoting your content on social media platforms, you can increase brand visibility, attract more visitors to your website, and potentially earn backlinks from other websites.

About the author 

Steve Baron is the Founder & CEO of Webprecision. He founded Baron Marketing Ltd, an advertising company he ran for over 20 years, as well as several online startups.

He is a past mentor for Business Mentors NZ and holds a Bachelor of Arts Degree from the University of Waikato, Majoring in Economics & Political Science. He also holds an Honours Degree in Political Science from the Victoria University of Wellington.

He is a published author of three books and a prominent guest editorialist for newspapers throughout New Zealand. In his spare time, Steve is the Clerk of the Scales for New Zealand Thoroughbred Racing, is a Bridge Grandmaster and enjoys walking, running and cafes.