So, you’ve decided to dive into the exciting world of websites! Whether you’re showcasing your photography, building a business platform, or just creating a space for your online persona, website design can seem daunting at first. But fear not, fellow newbie! This guide will equip you with the essentials to navigate the digital terrain and build a website that’s both beautiful and functional.
Before diving into colours and fonts, take a moment to reflect on the “why” behind your website. What’s its purpose? Is it to sell products, inform visitors, or simply share your passions? Clearly defined goals will guide every design decision you make. Next, identify your target audience. Who are you trying to reach with your website? Understanding their needs, preferences, and browsing habits will ensure your design resonates with them.
Think of your website as a house. You wouldn’t build rooms without a blueprint, right? Similarly, site structure outlines the organisation of your content. Will you have a simple landing page or a multi-page layout with menus and sub-pages? Sketch out your desired structure, considering how users will navigate and find information easily.
Building a website can be done through various platforms, each with its pros and cons. Website builders like Wix and Squarespace offer drag-and-drop interfaces, perfect for beginners with limited technical knowledge. In our humble opinion, we believe Breakdance website builder is by far the best. It’s what we create all of our websites with.
However, customisation options might be restricted. Content Management Systems (CMS) like WordPress provide more flexibility and control but require some technical understanding. Research different platforms based on your comfort level and desired features. We build all of our websites on the WordPress platform. There are 1,000 reasons for that, but simply, it’s the best platform there is.
Now comes the fun part: making your website look good! But remember, aesthetics should serve usability. Here are some key design principles:
High-quality content is the heart of any website. Write clear, concise, and engaging copy that speaks directly to your audience. Use relevant images, videos, and other multimedia elements to enhance your message. Remember, content should be optimised for search engines (SEO) to improve your website’s visibility online. And don’t forget to create internal links to and from important pages.
Before hitting the “publish” button, thoroughly test your website on different devices and browsers. Ensure all links function correctly, images load properly (always use WebP images), and the overall experience is smooth. Gather feedback from friends or family and make necessary adjustments.
Your website is a living entity, not a static one. You need to regularly update your content, fix broken links, and address any technical issues that arise. Keep an eye on website analytics to see what’s working and what needs improvement. Finally, don’t be afraid to experiment with new design trends and features to keep your website fresh and engaging.
Building a website is an exciting journey! By following these simple steps and staying curious, you’ll be well on your way to creating a stunning and functional online presence that truly reflects your unique vision. Remember, the most important ingredient is your passion and creativity, so have fun and let your website shine! Or you could just let Webprecision do it for you 🙂
Steve Baron, an astute entrepreneur and seasoned marketing professional, is the driving force behind Webprecision, a company specialising in crafting affordable, fast, and SEO-friendly websites. Before his venture into the digital realm, Steve established Baron Marketing Ltd, an advertising agency that flourished under his leadership for over two decades. His entrepreneurial spirit further propelled him to launch several successful online startups.
A staunch advocate for nurturing budding entrepreneurs, Steve has served as a mentor for Business Mentors NZ. His academic credentials include a Bachelor of Arts in Economics and Political Science from the University of Waikato, complemented with a Political Science Honours Degree from Victoria University of Wellington.
A prolific writer, Steve has penned three books, and his insightful editorials have graced the pages of newspapers across New Zealand. When not immersed in his professional endeavours, Steve fulfils his role as the Clerk of the Scales for New Zealand Thoroughbred Racing, is a competitive Bridge Grandmaster, and indulges in his passions for walking, running, and savouring the café experience.