Webprecision logo

Bing Ads

Microsoft Advertising logo

Bing Ads: An Undervalued Asset for Your Business

Once upon a time, a small business owner named Sarah struggled to bring new customers to her store. Despite her best efforts, her traditional advertising methods were ineffective, and she was running out of options.

One day, Sarah heard about a new advertising platform called Bing Adverts. She was hesitant at first, as she had never tried anything like it before, but she was desperate to find a solution to her problems. So, she decided to give it a try.

They were very different from the advertising methods Sarah had tried in the past. Instead of placing an advertisement in a local newspaper or a billboard, they allowed her to target specific groups of people searching for products or services like hers. With them, Sarah could reach customers actively looking for what she was offering.

Sarah was amazed by the results. Within just a few days of setting up her Microsoft Ads account, she started seeing a steady stream of new customers coming into her store. Her sales began to increase, and she was finally able to grow her business.

Sarah was not the only one who was having success with them. Other small business owners use the platform to reach new customers and grow their businesses. They quickly became a popular advertising solution for small businesses.

However, as the platform became more popular, it became more competitive. Business owners were bidding against each other for the same customers, driving up the cost of advertising. This made it difficult for small businesses to get their advertisements seen by the right people.

Microsoft recognized this problem and decided to do something about it. They introduced a new feature called ‘Bing Ads Intelligence’ allowing business owners to see exactly how their advertisements were performing, and to make adjustments to their campaigns to improve their results. This made it easier for small businesses to reach their target audience and get their advertisements seen by the right people.

Sarah was one of the first business owners to try it, and she was blown away by the results. She was able to make simple changes to her campaigns that had a huge impact on her sales. She was finally able to reach her target audience getting her advertisements seen by the right people.

As the years went by, they continued to evolve and improve. They introduced new features and tools that made it easier for business owners to reach their target audience and grow their businesses. Microsoft Ads became the go-to advertising solution for small businesses around the world, and it helped countless entrepreneurs achieve their dreams of success.

Years later, Sarah was a successful business owner with multiple stores and hundreds of employees. She still uses them to reach new customers and grow her business, and she is always amazed by the results.

She was grateful for the role that these ads had played in her success and she often told others about the platform, hoping to help other small business owners achieve the same level of success that she had. Let Webprecision do the same for you.

What Are Bing Ads?

They are a powerful advertising platform that has helped countless small business owners reach new customers and grow their businesses. With its innovative features and tools, it is often overlooked, but not by savvy entrepreneurs looking to succeed in the competitive world of business.

Businesses can create and manage advertising campaigns, targeting specific demographics and keywords, and pay only when someone clicks on their ad. They are used by businesses of all sizes to reach customers, generate leads, and increase sales through targeted advertising.

Bing ads vs Google ads

Bing Ads vs Google Ads

Which is better Google Ads or Bing Ads?

Both advertising platforms allow businesses to display their ads online. Both platforms offer similar features and target audiences, but there are some key differences between the two:

Reach: Google AdWords has a larger audience, as it displays ads not only on Google search but also on YouTube, Google Maps, and millions of other websites through its display network. Bing, on the other hand, has a smaller audience, as it primarily displays ads on the Bing search engine and its partner sites.

Cost: Both platforms operate on a pay-per-click model, but the cost of advertising on Google AdWords can be higher due to its larger audience and more competitive market. Bing may offer a more cost-effective option for businesses looking to advertise online.

Targeting: Both platforms offer advanced targeting options, including demographic, geographic, and keyword targeting. However, Google AdWords has a wider range of targeting options and more detailed reporting tools.

User demographic: The audience for Google AdWords is more diverse, while the audience for Bing tends to be slightly older and more affluent.

Ultimately, the best advertising platform for a business will depend on the specific needs and goals of the business. Businesses may choose to use both platforms to reach a wider audience, or they may choose one platform based on their target audience and budget.

Is Bing Ads worth it?

Are you wondering if Bing ads are worth it today still? Whether they are worth it depends on the specific needs and goals of a business, but we believe so. Here are some potential benefits of using them:

Targeted audience: Bing allows businesses to target specific demographics, such as age, location, and interests, making it a good option for businesses looking to reach a specific audience.

Cost-effective advertising: Bing may offer a more cost-effective option compared to other advertising platforms, such as Google AdWords, especially for businesses targeting a specific audience or operating in a less competitive market.

Access to Microsoft audience: Bing allows businesses to reach a large Microsoft audience, including users of Bing, Microsoft Edge, and other Microsoft products.

Complementary to other advertising efforts: Bing can be used in combination with other advertising efforts, such as social media advertising, to reach a wider audience and achieve better results.

However, businesses should also consider the potential drawbacks of using Bing, such as a smaller audience compared to other advertising platforms and the need for ongoing management and optimization of campaigns to achieve the best results.

Ultimately, the decision of whether Bing Adverts is worth it will depend on the specific goals, budget, and target audience of a business. However, we have found it to be a worthwhile part of a comprehensive advertising strategy.

Microsoft Advertising logo

What Are Bing Ads called now?

It was rebranded as Microsoft Advertising in April 2019. The name change reflects the integration of the Bing platform with other Microsoft advertising products and services, such as Microsoft Audience Network, to provide a more comprehensive advertising solution for businesses.

Microsoft Advertising provides businesses with a range of tools and features to create and manage advertising campaigns on the Bing search engine, Microsoft sites, and a network of partner sites, allowing them to reach customers and drive results.

Why was Bing Ads renamed Microsoft Advertising?

The name change aimed to simplify the branding and messaging of Microsoft’s advertising offerings and to better align with the company’s overall product strategy. By rebranding as Microsoft Advertising, the company could better communicate the full range of advertising tools and services it offers, and provide businesses with a unified platform to reach their target audience and achieve their advertising goals.

What are the steps to create a Bing Ad?

Here are the steps to create a Bing advert:

Create a Microsoft Advertising account: If you don’t already have one, create a Microsoft Advertising account at https://ads.microsoft.com/.

Set up your campaign: Choose the type of campaign you want to create, set your budget and bidding strategy, and select your target audience.

Create your ad: Choose the format for your ad, such as a text ad or image ad, and create your ad copy and images.

Choose keywords: Select the keywords you want your ad to appear for when users search on Bing.

Set your budget and bid: Decide on your daily budget and bid amount, which is the maximum you’re willing to pay per click.

Target your audience: Select the locations, languages, and devices you want your ad to be displayed on.

Launch your ad: Once you’ve completed these steps, review your ad and launch it.

Note: These steps may vary slightly depending on the specific features and options available in your Microsoft Advertising account. It’s also important to regularly monitor and optimize your ads for performance.

How much does an ad cost in Microsoft Advertising (formerly Bing Ads)?

The cost of an ad in Microsoft Advertising depends on several factors, including the type of ad you choose, the keywords you target, the competition for those keywords, your bid amount, and your target audience. Microsoft Advertising operates on a pay-per-click model, which means you only pay when someone clicks on your ad.

The cost per click can range from a few cents to several dollars, depending on the competition for your chosen keywords and the relevance of your ad to the target audience. The more competitive the market, the higher the cost per click will be. The bid amount you set will also play a role in the cost of your ad.

Ultimately, the cost of an ad in Microsoft Advertising will vary based on your specific goals, target audience, and budget. To manage costs and maximize the return on your advertising investment, it’s important to regularly monitor and optimize your campaigns. Microsoft Advertising provides a range of tools and features to help you manage your advertising costs and improve your campaign performance.

Bing Ads Management

This refers to the process of creating, executing, and optimizing advertising campaigns on the Microsoft Advertising platform. This can include tasks such as keyword research, ad copywriting, audience targeting, budget management, and performance tracking and analysis.

Effective advert management is important to help businesses reach their advertising goals, such as increasing brand awareness, generating leads, or driving sales. It involves a continuous cycle of planning, executing, monitoring, and refining campaigns to ensure they are delivering the desired results.

Managing these Ads can be performed in-house or by a professional digital marketing agency. Some of the key skills required for effective ad management include:

Knowledge of search engine advertising: A deep understanding of how search engine advertising works, including how ads are triggered by user searches, how keywords and bids determine ad placement, and how ad performance is measured and evaluated.

Keyword research: The ability to identify the most relevant and cost-effective keywords for a business and its target audience.

Ad copywriting: The ability to create compelling and relevant ad copy that resonates with the target audience and drives clicks.

Audience targeting: The ability to select the most effective audience segments and geographic locations to target with ads.

Budget management: The ability to manage and allocate ad spending effectively, based on campaign performance and budget constraints.

Performance tracking and analysis: The ability to regularly monitor campaign performance, identify areas for improvement, and make data-driven decisions to optimize ad campaigns.

Effective Ads management can help businesses achieve better results from their advertising efforts and improve the return on their advertising investment.

Bing Ads Support

Microsoft Advertising provides a range of support resources to help users get the most out of their advertising campaigns. The support options available include:

Help Center: The Microsoft Advertising Help Center provides articles, tutorials, and FAQs to help users troubleshoot common issues and learn how to use the platform effectively.

Community: The Microsoft Advertising community is a forum where users can ask questions and share tips and advice with other Bing users.

Chat and phone support: Microsoft Advertising provides chat and phone support to help users resolve issues and get answers to their questions.

Account Management: Microsoft Advertising offers account management services to help businesses optimize their advertising campaigns and achieve better results.

Partner Support: Microsoft Advertising has a network of partners who can provide additional support and expertise to help businesses get the most out of the platform.

In addition to these support resources, Microsoft Advertising provides a range of training and certification programs to help users stay up-to-date on the latest features and best practices. These programs can help users maximize the performance of their campaigns and get the most out of the platform.

Overall, Microsoft Advertising provides a range of support options to help users get the most out of their advertising campaigns and achieve their advertising goals.

Bing Search Ads & Display Ads

Search Ads and Display Ads are two types of advertising available on the Microsoft Advertising platform.

Search Ads

These are text-based ads that appear in the sponsored results section of the Bing search engine. They are triggered by user searches and are targeted based on keywords and user location. They are an effective way to reach potential customers who are actively searching for products or services related to your business.

Bing Display Ads

These are graphical ads that appear on websites in the Bing Network, which includes a network of partner websites and apps. Display ads are typically larger and more eye-catching than search ads, and can include images, video, and interactive elements. Bing Display Ads are a great way to reach a wider audience and build brand awareness.

Both types of ads can be managed through the Microsoft Advertising platform, and businesses can use a combination of both to reach their target audience and achieve their advertising goals. The platform provides a range of targeting options and tools to help businesses reach their desired audience and improve the performance of their campaigns.

The cost of these will vary based on factors such as the competition for the keywords you target, your bid amount, and your target audience. The platform operates on a pay-per-click model, so you only pay when someone clicks on your ad. To manage costs and maximize the return on your advertising investment, it’s important to regularly monitor and optimize your campaigns.

Bing Shopping Ads

These are a type of advertising available on the Microsoft Advertising platform that allows businesses to promote their products on the Bing search engine. These ads appear in the shopping results section of the Bing search engine and display detailed product information, such as product images, prices, and availability, to help users make informed purchasing decisions.

They are a great way for businesses to reach potential customers who are actively searching for products related to their business. The platform provides a range of targeting options, such as keywords and user location, to help businesses reach their desired audience.

To create a shopping ad, businesses must first set up a Bing Merchant Center account, which is where they can manage and upload their product information, including product images and descriptions. This information is then used to create the shopping ads that appear on the Bing search engine.

They are a cost-effective way for businesses to reach their target audience and drive sales. The platform operates on a pay-per-click model, so businesses only pay when someone clicks on their ad. To manage costs and maximize the return on investment, it’s important to regularly monitor and optimize the performance of shopping campaigns.

Tracking

How can I track my Bing ads?

To track the performance of your ads, you can use the reporting and tracking tools available on the Microsoft Advertising platform. Some of the key tracking metrics include:

1. Impressions: The number of times your ad was displayed on the Bing search engine or partner sites.

2. Clicks: The number of times someone clicked on your ad.

3. CTR (Click-through Rate): The ratio of clicks to impressions, expressed as a percentage. This metric helps you understand the effectiveness of your ads in terms of attracting clicks.

4. Conversion rate: The ratio of conversions (such as sales) to clicks, expressed as a percentage. This metric helps you understand the effectiveness of your ads in terms of driving desired actions.

5. Cost per click (CPC): The average cost you pay each time someone clicks on your ad.

6. Cost per conversion: The average cost you pay for each conversion.

7. Return on Ad Spend (ROAS): The return on your advertising investment, expressed as a ratio.

To access these metrics and more, you can use the reporting tools in the Microsoft Advertising platform. These tools allow you to view your data in real-time and export reports to help you better understand your ad performance and make informed decisions about your advertising campaigns.

In addition, you can use third-party analytics tools to track your adverts, such as Google Analytics, to gain even deeper insights into your ad performance and website visitor behaviour.

Overall, tracking your Bing ads is essential to understanding the performance of your campaigns and making informed decisions about your advertising efforts. By regularly monitoring your metrics, you can optimize your campaigns and improve your return on investment.

About the author

Steve Baron, an astute entrepreneur and seasoned marketing professional, is the driving force behind Webprecision, a company that specialises in crafting affordable, fast, and SEO-friendly websites. Before his venture into the digital realm, Steve established Baron Marketing Ltd, an advertising agency that flourished under his leadership for over two decades. His entrepreneurial spirit further propelled him to launch several successful online startups.

A staunch advocate for nurturing budding entrepreneurs, Steve has served as a mentor for Business Mentors NZ. His academic credentials include a Bachelor of Arts Degree in Economics and Political Science from the University of Waikato, complemented by an Honours Degree in Political Science from Victoria University of Wellington.

A prolific writer, Steve has penned three books, and his insightful editorials have graced the pages of newspapers across New Zealand. When not immersed in his professional endeavours, Steve fulfils his role as the Clerk of the Scales for New Zealand Thoroughbred Racing, is a competitive Bridge Grandmaster, and indulges in his passions for walking, running, and savouring the café experience.

© 2023 Webprecision