It’s the 21st century, your website is now often the first impression you make on potential customers or clients. A well-designed website can be informative, engaging, and persuasive, while a poorly designed website can drive visitors away faster than you can say “404 error.”
If you’re responsible for the design of a website, there are a few things that should keep you up at night (in a good way, of course!). Here are eight facts about website design that you need to know:
It takes less than 3 seconds for a visitor to form an opinion of your website. That means you have a very short window of opportunity to make a good impression. If your website is cluttered, outdated, or difficult to navigate, visitors will likely click away and never come back.
More and more people are using their smartphones and tablets to browse the web. If your website is not mobile-friendly, you’re alienating a large portion of your potential audience. Make sure your website is responsive and can be easily viewed on any device.
Your website content should be high-quality, informative, and engaging. It should also be relevant to your target audience and your brand. Poorly written, outdated, or irrelevant content will only hurt your website’s performance.
Visitors should be able to easily find what they’re looking for on your website. Make sure your navigation is clear, concise, and intuitive. Avoid using jargon or technical terms that your visitors may not understand.
What do you want visitors to do when they visit your website? Sign up for your newsletter. Make a purchase? Download a white paper? Whatever your goal is, make sure you have clear and compelling calls to action throughout your website.
High-quality images and videos can help to break up text, make your website more visually appealing, and engage visitors. However, it’s important to use images and videos that are relevant to your content and that are optimised for web use.
Search engine optimisation (SEO) is the process of optimising your website so that it appears higher in search engine results pages (SERPs). Good SEO can help you to attract more organic traffic to your website.
Website analytics can tell you a lot about how visitors are using your website. This information can help you to identify areas where you can improve your website’s design and performance.
By following these eight tips, you can create a website that is informative, engaging, and persuasive. A well-designed website can help you achieve your business goals and keep you up at night (in a good way!)
In addition to the above, here are a few other things to keep in mind:
By following these tips, you can create a website that is not only effective but also responsible.
I hope this article has been helpful. If you have any questions, please feel free to leave a comment below.
Steve Baron, an astute entrepreneur and seasoned marketing professional, is the driving force behind Webprecision, a company specialising in crafting affordable, fast, and SEO-friendly websites. Before his venture into the digital realm, Steve established Baron Marketing Ltd, an advertising agency that flourished under his leadership for over two decades. His entrepreneurial spirit further propelled him to launch several successful online startups.
A staunch advocate for nurturing budding entrepreneurs, Steve has served as a mentor for Business Mentors NZ. His academic credentials include a Bachelor of Arts in Economics and Political Science from the University of Waikato, complemented with a Political Science Honours Degree from Victoria University of Wellington.
A prolific writer, Steve has penned three books, and his insightful editorials have graced the pages of newspapers across New Zealand. When not immersed in his professional endeavours, Steve fulfils his role as the Clerk of the Scales for New Zealand Thoroughbred Racing, is a competitive Bridge Grandmaster, and indulges in his passions for walking, running, and savouring the café experience.